Press kit · 2026 launch

One meal is not a verdict.

Rascalorie is an AI food coach for people who want calorie awareness without forbidden-food rules. Cardio the raccoon shows how a meal fits, then offers one realistic next step only when it matters.

Cardio the raccoon comparing a burger with a salad

The product in three ideas

Food first

Log by photo, text, barcode, search, or direct calories. Photo estimates expose the ingredients and portions the AI recognized instead of hiding uncertainty behind one confident number.

The user decides

If a meal pushes the day over budget, Cardio may offer movement, a lighter rest of the day, or leaving the day as it is. Nothing already logged becomes a debt.

The plan remembers

An accepted Deal stays visible until midnight, so the next step does not disappear as soon as the logging moment ends.

Why Rascalorie exists

Most calorie trackers are good at recording a number and weak at the moment after it. A dinner goes over budget, the dashboard turns red, and the user is left with guilt instead of a useful decision.

Rascalorie keeps the math but changes the relationship. Cardio responds to the meal, the day updates, and the user chooses what happens next. The free core includes manual logging, search, barcode scanning, saved meals, Deals, budget choice, and weight trends. Pro pays for faster AI-assisted logging and deeper patterns, not for permission to recover from a meal.

“People rarely abandon calorie tracking because they cannot add numbers. They abandon it when the app turns one meal into a verdict. Rascalorie keeps the useful math, then helps make the next decision feel human.”

— Yury Atrashkevich, founder of Rascalorie

Key facts

ProductRascalorie: AI Food Coach
PlatformiPhone
CategoryHealth & Fitness
Launch languageEnglish
AudienceAdults 18+ seeking flexible calorie awareness
InputsPhoto, text, barcode, food search, direct calories
Apple HealthOptional and read-only; Rascalorie never writes Health data
AccountNot required for the first moment of value
Business modelUseful free core plus optional Monthly and Annual Pro subscriptions
StatusPreparing for App Store review; no public release date announced

App Store screenshots

Six 1260 × 2736 PNGs from the real iPhone interface, prepared for the English (U.S.) product page.

Brand downloads

Use these assets for editorial coverage of Rascalorie. Please do not recolor, distort, or place text over Cardio’s face.

Press and partnerships

Founder: Yury Atrashkevich · Limassol, Cyprus

hello@rascalorie.com